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Nintendo Entertainment Analysis and Development, or EAD for short, is Nintendo's main first-party development team. It is the largest division inside the company. The team is best known for its work on the Mario, Legend of Zelda, F-Zero, Star Fox, Donkey Kong, and Pikmin franchises. Nintendo EAD is split into five separate teams in Kyoto, Japan who work concurrently on different projects in addition to a sister group in Tokyo. 
- Nintendogs + Cats
- Steel Diver
- Pilotwings Resort
- Super Mario 3D Land
- The Legend of Zelda: Ocarina of Time 3D
- Star Fox 64 3D
- Mario Kart 7
- New Super Mario Bros. 2
- Animal Crossing (Nintendo 3DS)